In the past few years, blogging has
moved a from handful of mombloggers to a mainstream tool essential for business,in
many ways more important than social media or websites and for good reason.
When done correctly, a blog is a powerful
search engine optimization tool which
can be used to-
…dramatically improve website rankings.
Blogs allow us to reach our targeted
marketing niche allowing you to tap into the power of social media without
being completely at the mercy of the constant and recent changes facebook makes that
challenge our even smallest efforts to promote ourselves. In effect, taking
word-of-mouth and transforming it into word-of-mouse. Blog marketing increases
exposure, generates buzz, and creates a global message to which individual
customers can respond.
Blogging gives you the best value
for your money. Just consider the cost for newspaper, radio, television, direct
mail and magazines ads. It is estimated that in the US 27% of the population
read blogs on a regular basis.
Why
Blogs Are Better Than Websites
·
Blogs are
active and websites are passive. Blogs
broadcast their content out to the web via RSS every time there is something
new. Websites on the other hand wait to be discovered by search engine spiders.
It’s like the difference between fishing and hunting. You can sit and wait for
fish or you can actively hunt and pursue.
·
Blogs are
faster. Posting and syndication is almost
instantaneous. Technorati and other blog search engines index and list your
postings within minutes after you publish.
·
Blogs
build a readership. It is easy for visitors to
subscribe to a blog so they can view new postings as soon as they happen. Blogs
encourage repeat visits with content being delivered to your favorite reader or
delivery by email. Compare this to bookmarking a website which depends on the
visitor to come back.
·
Blogs have
newer fresher content. By their nature, blogs have
regular fresh content and they are more up to date. Blogs tend to deal with
breaking events and technology insights.
·
Blogs
invite participation and interaction.
Blog conversations are encouraged providing multiple viewpoints and
discussions.
With proper
SEO management and keyword usage a blog can actually now be the most powerful
tool you could have to grow your business.
Sorry but social
media by itself just isn’t cutting it anymore and you know it, you can feel it.
Think about having a blog and integrating into your marketing strategies. It
will increase your business exposure so much more effectively.
Our team can
build you a very nice, personalized blog while still allowing the benefits of a
website and manage it at a great price.
Hugs!
Noel
Pink Media
Boutique
405-474-5471